Tombola to Sponsor Premier League Club Sunderland In 2010-2011

13 Apr 2010

tombola bingo will become the official team sponsor of Sunderland Football Club for the 2010-2011 season.

The tomobola logo will feature on the team's famous red and white striped shirts next season, with the bingo giant receiving huge prominance on national television and around the club's Stadium of Light ground.

The online bingo giant, whose headquaters are based in Sunderland, also become the first ever bingo operator to sponsor a professional football club, taking over from the club's current sponsor Boylesports.

Speaking about the announcement today, SAFC chairman Niall Quinn said: "We are thrilled to be joining forces with tombola at what is a really exciting time in our football club's journey. The company's headquarters are in Sunderland so they know exactly what the club and the city are all about and we are excited by the possibilities this partnership offers to us both."

Phil Cronin, chief executive of tombola said: "Sponsoring Sunderland AFC is a fantastic opportunity for tombola. With our own head office here in Sunderland we have been able to see the work that Niall and his team have done to transform the fortunes of the club. We're really looking forward to working with Sunderland and we're confident that this sponsorship will help us achieve our own ambitions."

Sunderland AFC marketing & commercial director Lesley Callaghan said: "tombola will become our club sponsor for an initial two-year period and we are very much looking forward to forging a strong and positive partnership with them. This is a very attractive deal for the club from a commercial perspective and in turn we are sure that by working together we can help tombola to realise their aims and ambitions for their company."

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